Premium Video Everywhere · Digital Screens
Better Attention.
Better Technology. Better Results.
BetterScreenTV is the high-energy, AI-powered direct advertising platform for the screens that surround the consumer’s day — anchored in gyms, the most focused environments in fitness, and linked to the Connected TV ecosystem at home. One audience. Every screen.
Our Mission
Deliver superior advertising performance by reaching the same audience across every screen in their day — at home on Connected TV, out in the world on Digital Out of Home — starting with the most focused environments in fitness.
Our Vision
Become the leading Connected Screens network worldwide — one audience, every screen, recognized for transparency, bold energy, and smart technology.
The Attention Economy
Digital Screens budgets are moving to screens people actually watch.
US Connected TV ad spend has surged past $45 billion, while Programmatic Digital Out-of-Home (pDOOH) revenue in the US has expanded past $3.5 billion, driven by enterprise brands shifting budgets toward physical, high-impact video networks. Streaming now commands over 52% of total US TV consumption, and Connected TV upfront commitments continue to widen their lead over primetime linear TV. Advertisers are aggressively seeking commercial streaming environments to combat living-room ad fatigue, audience fragmentation, and empty-room impressions—and gym screens sit at the exact intersection of Connected TV and premium Digital Out of Home.
US Connected TV ad spend and climbing rapidly, cemented by upfronts permanently outpacing primetime linear TV.
US programmatic Digital Out of Home market scale, capturing aggressive brand allocations for place-based video.
Share of total US TV time going to streaming and digital video. Attention has moved—budgets are following.
Completion rates for full-screen Digital Screens video spots, heavily outperforming mobile and desktop environments.
Contextual viewability during rest periods, when phones are down and eyes are locked to the screen.
The Captive Audience Advantage
Strong Double-Digit Growth
Digital Out of Home continues to outpace traditional OOH, with digital screens driving the majority of category growth as brands chase captive, real-world attention.
One Audience. Every Screen.
Two environments. One video audience.
Connected TV reaches people while they consume content at home. Digital Out of Home reaches people while they are physically out in the world. Different environments — same video/visual audience. Both are large-screen digital media, both bought on CPM direct or programmatically, both planned around the same person. That convergence is the product.
| Dimension | Connected TV · At Home | Digital Out of Home · Out in the World |
|---|---|---|
| Screen | TV / Smart TV / streaming device | Billboard, transit, retail, gym, airport, elevator |
| Audience | Individual / household | People in a location or environment |
| Core signal | Viewing / device / household data | Location, venue, time, audience, context |
| Creative | Primarily video, often with audio | Video / static, built for ambient viewing |
| Attention | Higher individual attention | High physical visibility in a shared environment |
| Main strength | Precision + storytelling | Scale + physical presence + contextual relevance |
And commercially, they share one backbone
Digital Out of Home can already be bought through omnichannel DSPs — the foundation of a combined proposition. That combined proposition is what BetterScreenTV sells.
Follow the Consumer’s Day
Reach them wherever they are.
One audience moves through a dozen screens a day. Instead of buying inventory silo by silo, you follow the consumer through their day — outside the home on Digital Out of Home, back home on Connected TV — with the gym as the single stop where attention is fully captured. You buy a cross-screen audience strategy, not a screen.
“Reach your target audience throughout their day, both outside and inside the home.” — a far stronger commercial story than bundling two media channels.
The Technology
A Direct Platform, Backed by Trusted Supply Paths.
We bridge physical fitness spaces with the Connected TV ecosystem. Brands buy ad space directly, bypassing intermediaries for total transparency — and programmatic buyers reach us through trusted, direct SSP/DSP integrations.
Strict schain compliance acts as a digital receipt for every impression, proving each request is authorized, authentic, and fraud-free. And because Digital Out of Home can be bought through omnichannel DSPs, a common planning, targeting, and measurement layer connects the gym floor with the living room — one audience, planned once.
The Modern Screen Advertising Stack
Step 01
Physical Gym Screens
Captive focus and 100% viewability in high-attention environments.
Step 02
Direct Platform & AI
Dynamic pricing and contextual optimization in real time.
Step 03
Trusted SSP + Verified schain
SPO compliance with zero middlemen and pristine supply paths.
Step 04
DSPs & Omnichannel Buyers
Digital Screens in one plan — upfronts, PMPs, and programmatic guaranteed deals.
The 4 Pillars of BetterScreenTV
Built better, end to end.
Better Attention
Capturing audiences during natural rest moments with zero ad-skip friction.
Better Technology
A direct AI-powered platform with bulletproof schain and SPO standards — plus a unified planning and measurement layer across Digital Screens.
Better Energy
A bold, neon-charged aesthetic that cuts through commercial clutter.
Better Results
Measurable performance across the whole day: engaged reach, transparent economics, and unified campaign-level reporting.
Trusted by Top Facilities
Scaling fast across the US.
BetterScreenTV is live and scaling across the nation, proudly distributed through premium partners. Every new facility strengthens the network: more screens, smarter targeting, richer audiences for the brands that move first.
Inside the network — BetterScreenTV screens integrated into premium training floors.
Functional zone — nutrition brands live on pillar screens.
Strength floor — neon screens built into the room.
NYC flagship — panoramic screens over the park.